Areto Labs

Areto Labs needed a visual identity system as a new tech startup that reflected their socially-driven purpose and story, their scalable growth ambitions, their Edmonton roots and their global reach. They needed to look polished and professional, yet positive, and look both like a trusted tech company and a social enterprise. The visual identity answers this challenge by pairing a bright, approachable colour palette with a logo created from strong capital letters. The icons and pattern designs personify the feeling Areto Labs aspires to create on the internet, as their customers use their suite of apps to build more positive, inclusive digital communities. The visual identity says that if you hire Areto, your world can be this positive, too. And positive people accomplish great things. aretolabs.com

Services: Branding, Illustration, Digital