We live in a serious, grown-up world and life should be dealt with very seriously. But I can’t seem to shake a thought I have about this approach to life – which is that it doesn’t work.
All in science
The Edit
Behind-the-scenes on editing our Rube Goldberg spot, AND the unedited full run!
Filming a Rube Goldberg Machine
Behind-the-scenes on the Rube Goldberg filming process.
The Build
Behind-the-scenes building a Rube Goldberg machine.
Building a Rube Goldberg machine
Over the past several months, I’ve been working on a client project that’s really captured my imagination: a Rube Goldberg machine! Follow along on my journey.
50% of what you know is wrong
I’ve always been somewhat chagrined about the careless way the advertising industry has (historically) shrugged when asked about the effectiveness of their campaigns. Surely, a more scientific field would have much higher confidence rate in its methods and facts?
What is Dark Matter? A New and Eerie Theory
Scientists believe that matter makes up only 5% of the Universe: the rest is made up by dark matter (27%) and dark energy (68%). What is dark matter? That’s one of the biggest mysteries of the scientific world. But as we head into Halloween season I’d like to pitch my own theory for what it is... ghosts.