Athabasca University Viewbook

Athabasca University needed a portable, abbreviated Viewbook that was light and stackable (for recruiters travelling to student events). It needed to be an engaging first-glimpse into AU’s community and what it offers. Also, the booklet needed to have a longevity of at least 2-3 years. Often university promotional materials feature current students, which is tricky because current students soon become past students and graduates and then the content becomes dated. We decided to tell AU’s story through the stories of its interesting and accomplished staff and alumni, which are longer-lasting narratives (or in the case of alumni, permanent narratives).

Art Direction & Design: The Office of Sarah / Photography: Jessica Fern Facette / Writing: Erin Ottosen