Solar4All

Solar4All is a grassroots advocacy campaign (built in collaboration by Greenpeace Canada, CCAN and AGEN) designed to build public support for community and individually owned solar energy projects, to further along legislative policy action. They believe that every Albertan who wants to access solar energy should be able to do so at an affordable price.

We decided to literally confront Albertans with the power of solar. Print material was built using a reflective metallic foil so that at every outdoor event, viewers would literally be confronted by the blinding power of solar. Online promo material aimed to educate by highlighting stats, benefits and facts about solar.

The Office of Sarah, 2016

Project: Branding + Campaign (print+web)

Art Director + Designer + Infographics: Sarah Jackson